Heroica

Heroica is a Brazilian healthy food brand that came to market believing that good nutrition and great taste don't have to be opposites. After three years of growth, the brand reached a turning point — a moment to shed its old skin, find a name worth protecting, and build a visual identity that could carry its ambitions.

The new identity leans into the hero archetype: a custom logotype with tall, rounded letterforms that balance strength and playfulness, a vibrant color system where each hue maps to a flavor, and illustrations that make every ingredient feel like a character worth celebrating. The packaging was designed for flexibility — cohesive enough to read as a system, distinct enough to own a shelf.

Role: Art Direction & Design
Illustration: Beatriz Bastos 
Strategy: Rafaela Sotuyo, Hemelyn Haertel
Photography: Linda Laranja Studio, Luísa Colombi 
Motion: Clint Studio, Diony de lara
3D: Clint Studio