Tevler

The new identity for Tevler, a Brazilian strategic management platform for marketing agencies, was created to reflect its evolution from a reporting automation tool into a full decision hub. As the product grew to centralize data, organize processes and support leadership, the brand needed to signal that same maturity. The goal was to strengthen the perception of technology, intelligence and sophistication without breaking from the digital essence already built.

The name is a neologism drawn from technology, evolve and ever, carrying the idea of a technology in constant evolution. The symbol arranges modules around a central core, representing the convergence of data, processes and analysis into a single point of control. A shift from blue to turquoise preserves the technological roots while claiming territory in a category prone to predictable visual codes.

Role: Art Direction & Design
Strategy & Naming: Rafaela Sotuyo, Hemelyn Haertel
Project Manager: Natalia Favero
Logo Animation: Lauro Henn